Influence of E-Service Quality on Continuance Intention with Customer Satisfaction as an Intervening Variable on LinkAja Application Users in Bandung City

The development of electronic money in Indonesia has made many people start to switch digital payment modes as an easy solution for conducting various non-cash transactions. city Bandung, one the most densely populated cities Indonesia, is with users. One applications used LinkAja. This research was conducted determine factors that influence intention continue use LinkAja application Bandung. These include e-service quality, customer satisfaction, perceived trust, risk. convenience, social value, attitude, and effort expectancy. study a quantitative method through data collection by distributing questionnaires online who live Bandung 260 respondents. Data analysis techniques using Structural Equation Modeling (SEM), Partial Least Square (PLS) SmartPLS v.3.2.9 software. Based on been done, findings this indicate value have significant positive effect satisfaction. Then, satisfaction attitude. Besides that, quality continuance intention, expectancy users Meanwhile, Attitude also risk no negative intention. However, directly recommends service providers must maintain its create competitive advantages so number increase.